Croser blasts big wine companies

Author: ABC
Review Date: Jun 2010

One of Australia’s prominent winemakers blames the major wine corporations for damaging Australia’s wine reputation.

Brian Croser, chief executive of Tapanappa Wines in the Adelaide Hills, says the large companies, who’ve produced the ‘branded commodity wine’, have led to the downfall of Australia’s international reputation.

He says the country’s fine wines need to be marketed better to restore Australia’s position overseas.

“Stop talking about the oversupply of branded commodities, stop crying and whining about it,” he says.

“It’s a fact and has to deal with itself and let’s talk about the unique qualities of Australia to grow fine wine.”

Mr Croser is also the founder of Petaluma Wine Company and a former chair of Winemakers Federation of Australia.

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Liquor Licensing Act 1997
It is an offense to sell or to supply to or to obtain liquor on behalf of a person under the age of 18 years.
Liquor license No. 57008504
Wines are sold by Tapanappa Wines Pty. Ltd. ABN 86 104 001 667




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