One of Australia’s prominent winemakers blames the major wine corporations for damaging Australia’s wine reputation.
Brian Croser, chief executive of Tapanappa Wines in the Adelaide Hills, says the large companies, who’ve produced the ‘branded commodity wine’, have led to the downfall of Australia’s international reputation.
He says the country’s fine wines need to be marketed better to restore Australia’s position overseas.
“Stop talking about the oversupply of branded commodities, stop crying and whining about it,” he says.
“It’s a fact and has to deal with itself and let’s talk about the unique qualities of Australia to grow fine wine.”
Mr Croser is also the founder of Petaluma Wine Company and a former chair of Winemakers Federation of Australia.